About Us

Our mission
GROW makes it easy for anyone to grow food at home because we believe growing transforms your life.
Your cooking tastes better when it’s with fresh, sustainable ingredients grown in the sunshine of your backyard.
Growing provides an opportunity to slow down, connect with nature and share memorable moments with family and friends.
Join us in bringing growing food back into our communities.

Our roots
For co-founder Idan, it all began on his own roof in 2010 when he started growing a few tomatoes in buckets. This is where the idea for GROW blossomed: a simpler way to create and manage your garden, with supplies and support built into the experience.

Our growing team 🌽
We are a team of experts in our fields with extensive experience building breakthrough products and services.

Idan Cohen

Andrew Wanliss-Orlebar

Noam Bonnie
Head of R&D

Nim Gat
Mobile Engineering

Matt Smith
Embedded Systems

Paul Vizzio
Mechanical Engineering

Zeneil Ambekar
Software Engineering

Max Kiss
Hardware Engineering